There's a candidate shortage, and there's nothing I can do!
It can definitely be called a candidate’s market right now, and finding the right person is hugely critical for a lot of organisations at this time. As a result, we’re hearing “well, there’s a candidate shortage so there’s nothing I can do!”. I’d like to challenge that thinking and help people get on the right track to find their ideal candidate.
What you can control is really important to know, as it will mean you put your energy to good, positive use. So what can we do in a market like this?
- Don’t listen to all the hype and reasons about why it will be hard to recruit. Back yourself, your organisation and know that there are always candidates you’ll appeal to.
- Be clear on what people, and skills, you need today, this quarter, and for the year ahead. Have ready…
- People plan including a vision for the future
- Position description
- Salary guide
- Timing and finances approved
- Next ask yourself these questions……
- What are we best at?
- What time do we have available to do this? You need focused attention to make sure you attract the right candidates and can engage with them throughout the process.
- What is the cost of doing this ourselves? Recruitment is a job. Underestimating the effort, squeezing it in around heavy workloads and internal delays will undoubtedly affect your ability to attract and hire quality people.
- Create a Recruitment Plan. If recruiting yourself, then tick all these boxes. If you’re outsourcing, make sure your partner agency ticks all these boxes:
- A timeline – keep accountable to actions
- Attraction plan – (posting an ad is not a plan)
- It should include the following: who internally might suit the role, who do I know who could be interested in this role, who does my team know who could do this role, who does my network (including suppliers and customers) know who could do this role?
- Then you can also search… a database, LinkedIn, Seek.
- Reach out to target specific organisations known to have the people and skills needed.
- And post an ad… on major job boards, on industry job boards, on your companies social media site.
- Selection guide
- What values MUST they be able to demonstrate? (Test these against your highly valued employees).
- What skills and experience MUST they be able to demonstrate? (Test these against high performers in the role).
- What other elements are nice to have, but not deal breakers?
- Approval process
- Who needs to be involved in the process?
- Who will give the final approval?
- Who will complete the references, Ministry of Justice check, drug and alcohol checks, credit checks?
- Who will prepare the offer letter?
So what happens if you follow these steps and you still can’t find the ideal candidate? My advice is… go back to the start. Don’t settle for a candidate you’re not sure about – people move jobs every hour of the day, people change their minds every day, someone new to the market is looking to join another company now. Are you on their radar, or in their line of vision?
Last but not least, think about the candidate and their experience at every stage of the process. They are screening you while you are screening them. A candidate will find it a lot harder to say no to someone they have built up a relationship/engagement with and where they can see themselves building a career (notice I didn’t say working or taking a job). Think bigger.







